What We Need From You Before Inquiring About a NEW Website Design

(No current site or starting from scratch.)

Business & Brand Foundation

• [ ] Business name (exact spelling, capitalization, punctuation)
• [ ] Tagline or slogan (if applicable)
• [ ] Brief business overview — who you are, what you do, and your mission
• [ ] Target audience — who the site is meant to serve (age, location, interests, pain points)
• [ ] Brand identity assets — logo files, color palette codes (HEX/RGB/CMYK), brand fonts, style guide (if available)

Website Goals & Functionality

• [ ] Purpose of the website (informational, e-commerce, lead generation, portfolio, booking, etc.)
• [ ] Key pages needed (e.g., Home, About, Services, Contact, Blog, Shop)
• [ ] Special features or functions (e.g., booking forms, payment processing, memberships, downloadable resources)
• [ ] Any specific integrations (e.g., email marketing platforms, CRM, social media feeds)

Content Preparation

• [ ] Written copy for each page (or confirmation if copywriting will be required)
• [ ] High-resolution images or videos to be used
• [ ] Testimonials, case studies, or portfolio pieces (if applicable)

Technical Requirements

• [ ] Preferred domain name (or confirmation that one is purchased)
• [ ] Hosting provider details (or request for recommendations)
• [ ] Email addresses linked to your domain (if applicable)
• [ ] Knowledge of any legal requirements (privacy policy, terms & conditions, GDPR compliance)

What We Need From You Before Inquiring About a Website Refresh / Redesign

(You already have a website but want updates, rebranding, or a complete overhaul.)

Existing Website Details

• [ ] Current website URL
• [ ] Access to hosting account and domain registrar
• [ ] Login credentials for website backend (WordPress, Shopify, Squarespace, Wix, etc.)
• [ ] Website analytics access (Google Analytics, Search Console)

Brand & Design Changes

• [ ] Updated logo, brand colors, and fonts (if rebranding)
• [ ] Updated style guide or visual direction
• [ ] New photography, videos, or graphics to replace old visuals

Performance & Functionality Review

• [ ] What works well on your current site
• [ ] What needs improvement (design, navigation, speed, SEO, mobile responsiveness)
• [ ] New features or sections you’d like to add
• [ ] Pages, content, or functions to remove

SEO & Marketing Considerations

• [ ] Current keyword or SEO strategy (if any)
• [ ] Existing blog posts or content to keep and optimize
• [ ] New target keywords or topics for your updated site

Schedule an Inquiry Call with Keshia Lo

[email protected]

(850)-270-7305