Before You Inquire About Social Media Management

Having these details ready will ensure we can hit the ground running and create a strategy that actually works for your brand.

1. Business & Brand Foundation

• [ ] Business name (exact spelling, capitalization, punctuation)
• [ ] Tagline or slogan (if applicable)
• [ ] Brief business overview — who you are, what you do, your mission
• [ ] Target audience — age, gender, location, lifestyle, interests, and values
• [ ] Brand personality & tone of voice (e.g., playful, luxury, professional, bold)
• [ ] Brand assets — logo files, brand color palette (HEX/RGB/CMYK), brand fonts, style guide (if available)

2. Social Media Presence

• [ ] Links to all existing social media accounts (Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, etc.)
• [ ] Login credentials for platforms (or confirmation of admin access to be granted)
• [ ] Analytics access (Meta Business Suite, TikTok Analytics, etc.)
• [ ] Existing social media strategy or posting plan (if any)
• [ ] List of past campaigns, collaborations, or promotions you’ve run

3. Current Performance & Goals

• [ ] Average posting frequency and engagement rates