What We Need From You Before Inquiring About a NEW Logo Design

(Starting from scratch — no previous logo exists.)

Business & Brand Foundation

• [ ] Official business name (exact spelling, capitalization, and punctuation)
• [ ] Tagline or slogan (if applicable)
• [ ] Industry or niche
• [ ] Brief description of your business (what you sell, who you serve, your mission)

Target Audience & Brand Positioning

• [ ] Your ideal customer profile (age, gender, location, lifestyle, values)
• [ ] 3–5 adjectives that describe your brand personality (e.g., bold, elegant, playful, minimal)
• [ ] Core message or feeling you want your logo to communicate

Creative Direction

• [ ] Preferred colors or existing brand palette (or note if open to suggestions)
• [ ] Colors you want to avoid
• [ ] Typography preferences (e.g., serif, sans-serif, script, bold, minimal)
• [ ] Symbols, icons, or imagery you’d like represented (if any)
• [ ] Examples of logos you love (with reasons why)
• [ ] Logos or styles you dislike (with reasons why)

Competitive Awareness

• [ ] A list of your top 3–5 competitors
• [ ] How you want to stand out from them
• [ ] Any trends in your industry to follow or avoid

Practical Requirements

• [ ] Where your logo will be used most (e.g., website, signage, packaging, uniforms, social media)
• [ ] Formats or variations you’ll need (horizontal, vertical, icon-only, black-and-white versions)
• [ ] Any specific size or usage constraints

What We Need From You Before Inquiring About a Logo Refresh

(You already have a logo but want updates or a full redesign.)

Existing Logo Files

• [ ] Original logo files (preferably in vector format: AI, EPS, or PDF)
• [ ] Current logo variations (full logo, icon, wordmark, etc.)
• [ ] Black-and-white versions (if available)

Current Brand Assets

• [ ] Existing brand guidelines (color codes, typography, spacing rules)
• [ ] Current color palette codes (HEX/RGB/CMYK)
• [ ] Current brand fonts
• [ ] Any existing marketing materials using your logo

Reasons for the Refresh

• [ ] Specific pain points with the current logo (e.g., outdated style, not versatile, hard to read, poor scalability)
• [ ] What you like about the current logo that you want to keep
• [ ] What you want changed (colors, typography, icon, layout, overall style)

Goals for the New Version

• [ ] How you want the refreshed logo to feel compared to the old one (more modern, more luxury, more minimal, etc.)
• [ ] Any updated brand values, mission, or positioning that need to be reflected
• [ ] New ways you’ll be using the logo (e.g., now on digital ads, product packaging, uniforms)

Schedule an Inquiry Call with Keshia Lo

[email protected]

(850)-270-7305